Search Engine Optimization, or SEO, is the practice of increasing the quantity and most importantly the quality of traffic to your website from organic search engine results. Our Vegan SEO Services can help you improve your SEO to improve brand awareness, generate leads, increase sales and raise more donations.
Here are the four pillars of SEO we focus on:
When it comes to technical SEO, we focus on optimizing your web pages for crawling and indexing by search engine spiders. There are three types of files on your website that direct search engine spiders on how to crawl and index web pages. These are robots.txt files, XML sitemap, and meta directives.
Our technical SEO services include keeping your website secure, making the site mobile-friendly, and increasing the website's loading speed. We will also improve the structure of your website to ensure the different parts fit together perfectly. Our understanding of technical SEO puts us in a great position to identify and use the right tactics to improve it.
Content and user experience
Content is an integral part of SEO. Once search engines find and index your web pages, they will rely on content to extract meaning from the pages. This includes text, images, videos, tables, and PDFs.
We focus on quality, unique, and well-written content that provides value to visitors. Our experts will ensure the content contains the keywords you want to gain exposure for and that the content matches search queries. We also make use of text, image, and video content to make the site dynamic and visually appealing. Lastly, we update the content regularly to keep it fresh.
In addition to having great content, we help you make it easy for visitors to find and interact with it. The elements we focus on to enhance user experience are navigation, look, feel, and site usability. This helps to ensure the website appeals to both search engines and visitors.
On-site SEO refers to the process of optimizing the elements on a website. Optimizing the site means things like speeding up its performance, inserting keywords into your web copy, and improving website usability.
We are an experienced company that knows the specific on-site elements that need to be improved. The essential on-site SEO factors we can help you optimize are page titles and meta descriptions that provide a summary of the content, H1 to H6 tags that make your content easy-to-read, and Alt text that provides a description of an image. When doing on-site SEO, we also pay attention to internal links and structured data.
Off-site SEO is the opposite of on-site SEO. These are activities outside your website that affect the ranking of your pages. Off-site SEO elements help to build your website's trust and authority and tell search engines that your site is important to other sites.
When it comes to off-site SEO, we pay attention to the places that search engines identify off-site signals. The three main areas are links that point from other websites to your site, local search profiles like Google Maps listings via Google My Business, and social media links to your website.
Our SEO packages
We adopt a holistic approach to addressing these four pillars of SEO. To help you jumpstart your organic traffic, our experts will work on the most impactful tasks in each pillar. We have SEO packages that are delivered in three stages: onboarding, laying the foundation, and continually evolving and improving to help you achieve your SEO goals.
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Schedule a call to see how we can help boost your website rankings.