One of my favourite artists wrote the song “Get It Right the First Time” (can you guess who that was – answer at the bottom of the post). Whilst he was referring to making the first impressions count to the girl of his dreams, the same applies to the home page of your vegan website.
One of the first things your prospective customers will see and learn about you is from your website’s home page. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward.
According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits land.
So, how do you “Get It Right the First Time”? Putting together an effective homepage can seem like an overwhelming task. There are so many different elements that can be woven together in so many different ways.
Luckily, KISSmetrics recently put together a useful infographic breaking down the anatomy of a truly effective homepage. In this infographic, they outline many of the specific qualities that make up an effective homepage, allow users to easily digest your business’ message while also funneling them down to the appropriate pages.
Some of the things they cover include:
- The Basics Elements of All Homepages
These are the necessary elements that ALL homepages should have. For example, a logo, clear and easy to use navigation, relevant content.
- Identifying Your Homepage Objectives
This involves figuring out what you want your visitors to accomplish when they reach your homepage. KISSmetrics breaks the objectives into user and business objects.
- Creating a Clear Purpose for Your Homepage
This is one of the most important steps in creating that strong first impression. You’ll learn how to make sure people are easily and instantly able to tell who you are and what you do through the use of specific imagery, microcopy, and language on your site.
To see the full breakdown of a homepage view the infographic below:
++ Click Image to Enlarge ++
Source: The Anatomy of an Effective Homepage Infographic
And if you’re still reading…”Get It Right the First Time” was written by Billy Joel.