- Focus on boosting recurring donations, rather than once off donations
- Provide credibility to gain donors’ trust
- Offer more than one way to donate (phone, mail, chuffed.org) to give donors more choice
- Match the content on the page the visitor is on, through to the Donate form
- Place your donate button in a sticky header, so it’s always visible
- Include real (non stock) images on the donation page, to build trust
- Present real data to the donor, so they relate what impact they’ll have
- Focus on capturing email sign ups to build a relationship for visitors not ready to donate
- Ensure the donation form is mobile friendly
- Speed up your website donation page to avoid donor frustration
- Test different donation amounts to see what the optimum amounts are
- Use different copy on the donation page and see which works best
- Ensure your website looks professional and trustworthy
- Present answers to frequently asked questions (FAQ)
- Open your donation form in a popup to avoid new browser tabs
- Show your donation forms in multiple formats (forms, buttons, sliders)
- Display a Goal Meter to encourage donations
- Display an exit popup to capture donations
- Consider an entry popup to ask for donations
- Avoid unnecessary clutter on the donation page
- Use an impact slider to show the impact of what different amounts will do
- Test different colours and text for donate buttons
- Use urgency to increase donations
- Showcase the most recent donations to encourage others to donate
- Show donation reminders if the visitor abandons the donation form
- Reduce the number of fields on the donation form
- Add donation or sponsor buttons on each animal profile
- Utilise email campaigns to bring donors back to the website
- Display a list of the top donors to nudge others to donate
- Display Social Proof of other donors to encourage others to donate
- Launch a Peer2Peer campaign so others are helping raise funds online
- Minimise the steps of your donation form
- Ask for the address and other details at the end of the donation
- Offer donors the option to dedicate their gift to a loved one
- Encourage social sharing after the donation to spread the love
